Whats is digital marketing

Digital marketing is the process of promoting and selling products and services using online-based digital technologies and platforms, such as websites, social media, email, and search engines. It leverages digital channels to connect with potential customers, aiming to drive brand awareness, generate leads, and foster customer loyalty through personalized and engaging experiences. Key strategies include Search Engine Optimization (SEO), paid advertising (PPC), content marketing, social media marketing, and email campaigns.